Why are they rebranding ?

"Felicity;c-17159061" wrote:

"EnderGamer87;c-17159053" wrote:
also its only been 4 years of the Sims 4...
2014-2015, 2015-2016, 2016-2017, and 2018-2019. The game hits 4 in September and then goes into its 5th year in 2020. Since it came out September 2014. Also why are they dropping this in July when the game came out in September??

Your math is off because your counting is off. You missed 2017-2018. The game will be five years old in September and will go into it's sixth year then.

Edit: I think they're rebranding because they want younger teens to buy the game -- I think by rebranding it, they're hoping to get a whole new audience who may have been too young to be interested in the game when it was first released.

Exactly, as we are in an mobile period and who is more into mobile, young adults of course so for me it looks like EA/Maxis is trying to get into the mobile scene. I am older now and I dislike mobile games as they tend to be weak in performance but tablets and smartphones are becoming more advanced but they all have something in common, small screens and hate small screens and it has to be 27" or better.

"JoAnne65;c-17159270" wrote:
Generation Z apparently (had never heard of it). Saw a Generation Z’er gloating that they are clearly the target group and I must admit that genuinely saddens me (in a ‘it’s really bugging me’ kind of way). That people actually enjoy the fact that they are catered and others are not. “I matter, you don’t, deal with it.” I regret that attitude. How are we still a “community”?

"Gloating" really. How was that gloating ? Let people be happy and like things, there was nothing more to it.

Anyone remember how great the Sims 1 covers were? Not cluttered-looking like the Sims 3 cover,and not focused on YA like the Sims 4 cover. The Sims 1 covers were nicely done and had all sorts of diveristy and colors that didn't clash. I'm hoping that Sims 4 will have the plug pulled in 2020-2021,and that we'll get Sims 5. Sims 4 has gone on for a few years now,and it will be time to end it soon.

I assume marketing picked this render to be on the load screen. Alright, what does it show? A transgender couple? A black girl who seems to be disturbed by the white guy touching her shoulder, someone using a phone for a selfie, and some others eating food. O.K. I guess that is all this game is about now. I wouldn't have picked this render. It doesn't do any justice to the game at all. It seems to be pandering. Where are the elders, the toddlers, the kids and other type couples? Where are other type races such as Asian? There is a lot missing there, but marketing picked the render to be on loading screen..so if you never played and this was your first time loading the game the message would be this is what you can do in this game...well...that is one of the worst examples ever. ETA: And oh, lots of gadget such as phones and camara. I guess this is all this game offers then if that is the example they want to use. Make transgender couples, use a phone, eat food. That doesn't scream fun to me.

ETA: Notice the black girl has red hair, I assume to message you can have different unnatural hair color, the white guy (but looks female to me) made him blond and wearing glasses to read his phone. Where are any heavy set Sims...none, absent..what does that say? Where is a true Scottish redhead? None, what does that say? Where is an Asian guy, none, where is the Indian guy or woman? none. Where is the black guy? We get the message Maxis you want to market everyone is pretty, we can dye hair and males are nerds, (look at them) and females rule, and it's about gender patch and food and phones.

"Cinebar;c-17159597" wrote:
I assume marketing picked this render to be on the load screen. Alright, what does it show? A transgender couple? A black girl who seems to be disturbed by the white guy touching her shoulder, someone using a phone for a selfie, and some others eating food. O.K. I guess that is all this game is about now. I wouldn't have picked this render. It doesn't do any justice to the game at all. It seems to be pandering. Where are the elders, the toddlers, the kids and other type couples? Where are other type races such as Asian? There is a lot missing there, but marketing picked the render to be on loading screen..so if you never played and this was your first time loading the game the message would be this is what you can do in this game...well...that is one of the worst examples ever.

The new cover sims are horrible.

I personally don't even know why the sims are eating in the cover, is that suppose to be qUiRkY? I don't understand this food glorification Maxis keeps putting forward. Literally two people on the render are messing with their phones and there's only 3 males between 9 sims. And all sims seem to have the same personality, same age and same body shape.

I don't see how any of this is an improvement over the previous one, which had a 50/50 male, female presence on the cover, an asian girl (June), a bigger guy (Steve), an older lady (Gladys), a latina (Cassidy), a black guy (Ollie), a "sexy girl" (Babs), an adult (Vernon) and a millennial type white guy (Andre).

"TheIntrovertSimmer;c-17157224" wrote:
they're trying to practice graphic designing....

https://twitter.com/whiiskerr/status/1149762869304725504

LMAO how come I only saw this now xD

"SimDestroyer;c-17157885" wrote:
The Sims 3 is probably one of the better cover arts of the series, since it includes... well almost all kinds of Sims. Children, police, burglar, firefighter, and all sorts of personalities can be seen. I guess.

https://i.imgur.com/1ZeYs7h.png

Oh, tell me you just didn't. Ohhhh you just did!

Though yes, the previous cover art of TS4 was better than previous one and show just that diversity. Which is something I stated elsewhere, but I can repeat.

"happyopi;c-17159589" wrote:

"JoAnne65;c-17159270" wrote:
Generation Z apparently (had never heard of it). Saw a Generation Z’er gloating that they are clearly the target group and I must admit that genuinely saddens me (in a ‘it’s really bugging me’ kind of way). That people actually enjoy the fact that they are catered and others are not. “I matter, you don’t, deal with it.” I regret that attitude. How are we still a “community”?

"Gloating" really. How was that gloating ? Let people be happy and like things, there was nothing more to it.

You’re right, the use of the word ‘gloating’ is wrong, reason being that I thought it meant something slightly different. Gleaming is what I meant. But clearly not caring if others feel represented. I’d just love a game where each life stage is represented by its own generation. The elders being the baby boomers, the adults generation x, the young adults generation y. In a tongue in cheek way. Instead we have elders in the game that grab their mobile phone to take selfies just like their grandchildren.

I'm a baby boomer and my 25 year old son often gets annoyed at me for taking selfies. :p

"Sindocat;c-17160399" wrote:
It's simple. In previous iterations of The Sims, the packaging changed after about five years because they were changing the game: The Sims to TS2, TS2 to TS3, and so on.

This game is five years old, but there are no plans to abandon this version any time soon. TS5 is no more than speculation, and maybe, possibly, in some sort of rought pre-concept planning stage.

But TS4 is in fact more robust and popular than The Sims ever has been and, as a way to keep the visual profile fresh and contemporary, rather than stale or dated, Maxis is doing what companies do, and having its design team put together a sleeker, more contemporary presentation.

This is a standard business practice. Design teams do this kind of work routinely. Re-styling an existing, established brand is probably more common than establishing a new one.

The Sims is an astonishingly successful video game franchise, with nearly twenty years' prominence in the industry. It is worth their time to make it look like a current game - which it is.

None of this means they are not also working to resolve bugs and performance issues, because of course they are. They are explicitly not ending development of new content and playability. All of that is still going on. All the more reason to keep the packaging current. It's standard business practice.

I'm not opposed to them re-branding it I just think maybe they could have done better in some areas. TS3 BG also changed cover in the middle of development for that bland white one. I was so confused when my origin changed the game's cover at the time lol because I preferred the first one and I still do.