Worked for me, composed of random ideas on the interwebs plus personal experience:
0. Don't try to contact EA. It's a waste of time. They don't know anything that isn't immediately found using google.
1. Updated video card drivers (mine were from 2012 *sigh*)
2. Clean Reboot (google it)
3. Launch Origin as administrator and in Windows 7 compatibility mode (I'm running Win 7 so it's ridiculous, but I was really beginning to flip my lip at the end)
4. Turn off Origin In-Game before launching the game
One or more of those did the trick for me.
PS. For flipping fizzles sake EA, how many times must I solve your bloody problems for you??? Can't you make a solid game that launches without an issue from a solid platform? Get some extra classes at Steam University or something... geez...