I'm having the same problem and had three different reps from EA's chat support that couldn't resolve the issue. I bought the actual physical game on disc in the summer of 2014, played it for a few weeks while on my PC, Windows 8 without an issue. Left it for a while (life was calling), and decided to fire it up after over a year, now on Windows 10.
The game was giving me a window within the launcher that read "Page Cannot Be Displayed" with all of the useless information that goes with it (ie check your page to make sure it's correct, etc.). This window looks the same as any other when you're online trying to access a website that doesn't work. I uninstalled the game, reinstalled it, restarted my system, and it just did the same thing over and over. I couldn't even click the green play button to try and pass the splash screen - a small window would pop up saying I can't play it while the game is running or something like this. So I decided to check the forums and see if EA could help with their support staff.
At first the rep wanted my game code to be linked to Origin (something I hadn't done upon buying the game last year - registering it). I did this and it still didn't work (same issue as above). I tried changing compatibility under the game's Properties, that still didn't work. Once the game was added manually by a rep, clicking "Play" did nothing. This apparently was because it was running in the background and to check around in my Windows to find it. According to my Task Manager - it wasn't running at all. Finally a third rep applied a copy of the game digitally to my account, replacing my game code with another, and it was still not responding when I clicked "Play". It would grey out the button for about five minutes, but each time when trying again, it did nothing.
I was told that my issue would have to be escalated and an email sent with instructions. This was on Friday, December 18th, and it's Sunday, December 20th now. I'm not sure if those who work in escalations work weekends, but I haven't had anything resolved yet. Hopefully writing this out in detail will help in case my problem gets lost in the shuffle.
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My System:
Windows Edition: Windows 10 Pro
(Windows is Active 2015)
System:
Processor: Intel(R) Core(TM2 Quad CPU Q9400 @ 2.66Hz 2.67 GHz
Installed Memory (RAM): 4.00 GB
System Type: 64 bit Operating System, x64-based processor
Pen and Touch: No Pen or Touch Input is available for this Display