It would be interesting to know how many people actually play on their phones. I've played Freeplay for 6 years and started on an iPad. I play at home. While watching TV, when doing laundry, or when I just have a few minutes to get my sim fix. I take my iPad when going for appointments, just in case there's a delay. I take it with me when traveling. I take it to work and play during lunch and breaks. It will never replace my Sims on PC but it's fun for what it is.