Big ticket items or a bunch of smaller ones?
I would go with buildings with characters that you are most fond of or just characters go you get $ and new tasks
Forum Discussion
It depends on your priorities, really. I got some of my favorite characters as my first purchases, but now I'm going to start buying shops so I can raise my consumerism rating. Multipliers and newsmen are both good for earning more in game cash, if that's what you need. So, there are pros and cons for pretty much everything.
