Everything they do doesn't make sense.
They release all these resorts which are just... pointless. The old buildings in SH from the first release don't even pay out money or anything. They just sit there. Sure you can store them but then why have them at all? Now we're grinding away but everything needs just that one new craftable. Buildings need the magazine craftables, land needs magazines, various decorations need magazines, what about some variety? Buying new land with something other than magazines would be great.
Then you have events where you think they could do something incredible and iconic - like making an entire event around bowling and unlocking the Pin Pal skins and various items but instead we get 'Tap Ball' and 1 Pin Pal skin and that's it. Then you have Halloween, where they could have revolved it around donuts, seeing as there was 20 free donuts per week, we got a Model Donut as an NPC but then nothing else related to that, just a amalgamation of random things. They could have had a whole Halloween event based on the time travelling toaster treehouse of horror episode where various buildings could have been the prizes -- like the Sphinx Homer house, The Boot House and whatever houses they cycled through in that episode, along with the Homer donut head as a skin (to fit in with the donut theme).
Idk, nothing they do makes sense anymore and I think I've stopped caring. It is what it is, could be a lot better but it's not. I'm sure someone will take offense to my comment and say something like, "if you don't like it, stop playing" but this is just an observation I've made of a game that I've been playing every single day for 2 years. I can't say that of any other game.