Many "old" players no longer buy donuts, as they get donuts in large quantities.
I believe that EA could make a profit and interest players to make another section of the store in the game. In this new section, you can permanently sell classic premium costumes for all characters, with premium income and animation for 1,4,8,12,24 hourly tasks. Yes, in the game, for example, there will be a classic Homer and the same Homer, but he has a classic premium costume, with functions I wrote about earlier. You can sell $ 5 for 3 suits for three characters, for example.
If we imagine that there are 300 characters in the game, then EA will receive an income of 500 = 300 ÷ 3 * 5.
5 dollars = spontaneous purchase. :)
P. S. And having collected a complete set of these costumes, the player receives an exclusive bonus.