I don't think I lost interest in the game overall, I was just displeased with the increase of time needed to get the prizes desired. Halloween I did with like 2 friends, Christmas with like 6. Seemed required to have at least 50 for this one, unless you had donuts to spend.
My sister has like 10 friends, and hasn't hit 10k and my brother has like 4 friends and also hasn't hit 10k (but he spent a ton on donuts leveling up the snakes). Neither want randoms, so they know it's their own fault.