I really do not understand...

Please, go easy on those of us with spreadsheets. It's a very serious problem, and we can't help it. Just this morning I was explaining something to another player and before I knew it I had made a spreadsheet that calculates your revenue, factors in your multiplier, and models how your revenue will increase based on purchases of specific buildings, characters, and multiplier-increasing decorations. I didn't mean to. I have no use for it myself. But there it is, in all its colour-coded, data-validated, cell-protected glory.

As for the whole tapping thing - to each their own. Everyone should just play the way they want to and find like-minded friends. It's a game, it's supposed to be fun. Play however it's fun for you. But don't come on the forum whinging about everyone else doing it their way. That's just... well, rude and childish. As for whinging about people whinging, that's just meta. Or Inception-esque. Either way, there's no point to it (unless Tom Hardy's gonna show up, in which case, call me ASAP), so hush.

Now. Back to those spreadsheets, a much worthier topic...