@ASimpsonsmi
Here is my General Advice for New Players:
You can't make a nice town right away unless you pour money into the game.
Don't buy land unless you absolutely have to. Cram your buildings in together until you've finished the first 60 levels of content. Then you can start buying land to spread out and make things look nice.
Buildings MAKE money, land just uses it up. And it gets more and more expensive.
Don't buy anything unless the game tells you to. Those flowers will still be there when you reach level 939. (Levels 61 to 939 just give you donuts.)
Every time you collect up 6 donuts buy a Mr. Burns Mystery Box (in the Premium content sub-section of the Store). The prizes will help you raise your multiplier. A lot.
The higher your multiplier is, the more money you get every time you tap.
As soon as you unlock Springfield Heights at level 30 start doing the crafting and stop buying Burns Mystery Boxes for a while. Save your donuts up for the 5 Beach Hideaways. They'll push your multiplier up by 100% once they're fully upgraded.
Use the crafting materials to purchase the land in the Heights. Build the Heights buildings (and 3 Islands) - all of them. Together they'll increase your multiplier by 153%.
Once you've unlocked the Marketing Agency you'll be able to unlock character crafting tasks that run 8 hours - no sitting and crafting every 30 seconds (and 2 minutes, and 5 minutes, and...)
The key to this game is patience. My oldest game has a cash surplus of over 2 BILLION and I produce 135 to 145 donuts a day just by tapping (and building Kwik-E-Marts every 4 hours, but that's an advanced topic for AFTER level 60).
Still short on cash now that you've finished all the first 60 levels of content? (The Googleplex is the final basic building.) Start buying more Blue Houses. Lots of them. This is called house farming and it pays for itself - and then it starts paying off.