For most of those who are at, and have been for years, level 939, farm for donuts. We are members of the > 1000% club. We have the capability to generate large amounts of donuts. There are some who have so many donuts the have reached the maximum limit. The same for in game currency (IGC).
If there was a discount given, it would make more sense to newer players. I’ve been adding new neighbors that are at just starting out. The majority don’t last more than a month or so. I’m fairly sure the desire to rapidly gain levels, but not having the means to do so kills the initial thrill of playing. Some people don’t have the tenacity to keep plodding along to reach the higher levels.
I’ve seen them in many games. They jump in at full speed and get bored even faster. I think EA would do more to grow the game if they made donut purchased items attainable at a graduated rate. e.g. under level 60 a 75% discount. Then lower % as you go up, perhaps tied into the Homerlayas.