Premium Prices
kmendo88 wrote: Many on here are correct in saying that EA would stand to make more profit if they made the market more accessible to more people. Based on what exactly? People have been saying...
Forum Discussion
oman2302 wrote:kmendo88 wrote:How do you know how many people spend money on this game?
Instead of getting a small amount of people to splash a couple bills into the game
When VCRs first hit the consumer market (about 1980) a pre-recorded video tape ran $60-$80. Considering the time period, that was a great deal of money for a 2-hour film. (There was also a thriving pirate tape market, but the quality of the pirate tapes was awful.)
Then Paramount Studies made a bold move: They released Star Trek: The Wrath of Khan for $20. It sold like crazy, and that one market test was so successful it changed an entire industry. By lowering the price, the tapes were accessible to so many more purchasers. (And it also cut the heart out of the pirate tape market.)
Thinking back on that example, it makes sense to me that lowering the price of donuts (or the number of donuts needed for any given purchase) would increase the volume of donut sales and ultimately make EA more money.
