The clustering illusion is the tendency to erroneously consider the inevitable “streaks” or “clusters” arising in small samples from random distributions to be non-random. The illusion is caused by a human tendency to underpredict the amount of variability likely to appear in a small sample of random or semi-random data.
Thomas Gilovich, an early author on the subject, argued that the effect occurs for different types of random dispersions, including two-dimensional data such as clusters in the locations of impact of World War II V-1 flying bombs on maps of London; or seeing patterns in stock market price fluctuations over time. Although Londoners developed specific theories about the pattern of impacts within London, a statistical analysis by R. D. Clarke originally published in 1946 showed that the impacts of V-2 rockets on London were a close fit to a random distribution.
