Oy... know I will likely get flamed but I cannot keep it just in my head.
So... everyone who hates the updates is long time players? The same people who have already bought evert avalable premium item and you're mad you're getting nothing for free this time?
Guess what.... you're not EA's target player for this game anymore.
In the freemium system, it is all about keeping the new people happy, so they continue to play and spend. If you've already got everything and have given them all your money and have nothing new to buy, the company is really done caring about you. It's the way businesses work now. Sorry... it just is how it is.
I was not a player last year - Android girl (hey! At least all you iPad players can laud your Mapple store over me!). Like with other events since I started, I am glad to see things from previous year's events come back so I can have them too. And I am hopefully they will continue to do this so new friends who have become players since post-Halloween can also have the chance to get these things too. It keeps them happy and playing, it keeps me with good neoighborinos.
But the true aim of the people running a game like this... bring in new revenue. And that means you have to keep the new people who can still spend happy until they too have spent all they can spend and they're not what you are focusing on anymore.
