I would assume that as long as people pay then they will continue to update. Especially with so much content not in the game yet :-) I hope they keep going, I'm addicted
It seems like a popular game. They could expand a lot with it, but there is so much missing content, most of us probably won't be happy until we have all the Simpsons characters and have enough content to build an accurate Springfield.
Tbh, I'm level 26 right now and I am getting bored of playing due to lack of content, but if there were more to do I would be more inclind to keep playing.
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