Choose:
Free heirlooms and limited editions cosmetics for everyone --> Respawn earns far less money --> can't pay much for employees --> no more employees = no more updates, ever --> servers getting closed down --> dead game --> game removed from market.
OR
Just deal with it and get a few free packs every season, and eventually even get a heirloom.
Hope this gives you an idea of why they can't make everything free. Also, they're just cosmetics. They don't give you ANY extra power or anything at all. It's your choice that you spent 400$ on a heirloom, not theirs.
But I do agree with one thing. It's kind of sad that they don't even give a single free pack for the Fight or Fright event. We got 2 free ones with the Iron Crown event, so why not this time? But I don't really cares because I dislike all the Fight or Fright skins anyway.
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