Please add rewards for level 100 players

Yes, very short sighted.

It's one thing to let people speed up unlocks by purchasing them versus people who put in time.

It's another entirely to force people to pay for unlocks eventually.

Frankly, the Fortnite Battle Pass system is pretty good by comparison.  And there are other ways.  We all understand its freemium, but the way it is now, people will probably buy less as they feel they have a figurative gun stuck to their head about it, and nobody likes that.