Exactly. When something costs 1200 coins, it doesn't actually cost 12$. It costs 20$ because the minimum amount of coins you buy is 1000. And of course there is nothing in the store that costs 1000 coins.
And don't even get me started on the loot boxes. It's literally a 1$ slot machine that yields voice lines that you will never use 75% of the time. It's insane to me.
I have always thought that they would sell more than twice as much in the store if the prices were halved. If there was something I really wanted I might consider it at the moment, but these events to reveal a new heirloom are just absolutely crazy and I would never pay that much to get hold of one. I would love to see the percentage of the Apex player base that buy all the packs for these events. It would surely be mainly YouTubers buying them and probably offsetting them against their tax bill as a business expense.
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