The matchmaking is unfair.

There are games with good skill based match maker, like Overwatch for example.
I know many people like to complaint that Overwatch matchmaker is "bad" but I have played 3000 hours of it, I have friend from Bronze to Master. And I can assure you it does provide a gameplay experience miles ahead of "random match maker"

It wouldn't be very hard either to implement some kind of skill based matchmaker Apex. Implementation is key here to the experience.

Here is a simple algorithm suggestion: just wait for 300 players instead of 60 (with max timeout of, say, 30 seconds), sort player by newbie (less than level 20) then average weapon accuracy. And thnen split them evenly. Bang! much better player experience at almost no cost.

Also they should definitely improve the social experience. This is a huge retention factor for me with Overwatch how easy it is to make friends and group up with friends using BattleNet. Origin social features (or lack of thereof) is really keeping Apex back...

And this include, but is not limited too, the horrible voice chat implementation. I can hardly understand my team mate and I group up with friend using discord instead of in game comms.