Why change the battle pass

@binolmi 
Some background:
Please remember that EA is stock listed corporation so they have to make certain profit to achieve the shareholders expectations. Otherwise the guys at the top will lose their jobs and someone else even more ruthless could take their place with promises of even bigger profits. 

Apex is free to play game so there is no income on the game sales. There are significant server costs to have hundreds of thousands of players playing it globally + Respawn has about 300 employees. Where does the money come in brother besides the microtransactions to cover the costs & make profit? I know you cant be that blue eyed that you expect these corporate execs to host games out of goodwill or even care about your matchmaking experience. 

Where we are now:
Player count is going down and money coming in is slowing down etc. So management has two options: Cut the cost = remove servers or fire people OR find other ways to get money coming in. 

I am glad they chose the latter one which means there are still employed people to make such games in the future with this game possibly dying. Apex 2.0 with proper anti-cheat etc. 
Most likely we are going to get alot of good (new maps + weapons etc.) with the bad delivered to us first to make us ignore/forget this kind of pricing change. I havent bought BP even though I had the coins. No-one is forcing you to buy it in the future. Get rid of the pixel FOMO and keep playing as you did before.