Collection event is a bit of a middle finger to the players

@ArchAngeL-PCX it would've been an immense show of faith to say, "Hey we really are appreciative of y'all and we really are listening to y'all. Here's a free 500 dollar cosmetic because we're trying to prove that we care. Thank you for sticking with us despite how messy the game is." 

Of course, the way Respawn expresses this is, "Hey 2 event packs, take it or leave it." 

In addition, the problem lies in how we view money, as well as the fact that it's a social construct backed by physical mediums. We can say hey, a quarter is worth 25 cents, because its value is backed by a physical medium like gold. But when you buy Apex Coins, what's its physical medium? What makes 1050 Apex Coins worth 10 dollars? It has no physical backing, it has no real value, the only reason it's "worth" 10 dollars is because the developers arbitrarily priced it that way. It's a currency exchange from dollars to Apex Coins, or Euros to Coins, etc. etc. The difference is, Euros, Dollars, Rubles, etc. etc. all have physical mediums to back up their proposed value. That's why you can exchange dollars to euros to rubles and not lose money. Apex Coins do not. Go into Subway and tell them you'll pay for the sub you order with Apex Coins. See how that works out. 

Thus that lack of physical backing extends to heirlooms. If you said now, "Hey we're giving out free Heirlooms!" the corporate shill would say, "Hey wait a minute, every time you give out an heirloom we lose 500 dollars!" But in reality, that isn't true. It's a virtual item with no physical medium to back its value, which can freely be distributed at a moments notice. There is literally nothing stopping Respawn from giving everyone 150 Heirloom shards outside of some arbitrarily priced lock. If I E-Mail you my own 3-D Modeled Heirloom, do I lose 500 dollars? No! Because again it's a virtual item with no real physical backing / medium, that's arbitrarily priced and valued.