[Lore] Lazy writing

Thing is, they could focus the lore and story better on the many threads that they already have out there:

1. Revenant is a very unstable prototype for essential immortality.
2. Looks like a war between the Syndicate and some of the corporations is brewing. Could be Titan War 2.0 (which could be what the single player game ends up about, who knows?)
3. Horizon joined the games to get the cash and backing to try and get her son back. NOTWITHSTANDING that what she already has discovered would have any corporation throwing literal bags of money at her, what the heck is taking so long to get the cash?
4. Ash/Dr. Leigh seem to actually be shifting to wanting to do something good with the 2nd life they have been given, which seems odd. WHY?
5. Octane's dad, and that whole mess.
6. Speaking of Ash, where is Jack Cooper? You would think he would be kicking in the doors to the Apex Marketing Offices, "I'll kill her again! Where is she!?"
7. {gestures vaguely at all the story threads left alone just since I started playing with Season 9}