I do have my speculations. While Respawn claims that they aren't using EOMM as it is strictly a design enforced by EA proper, I have my speculations.
-Have you ever noticed when you answer the "Match quality survey" and say "No" like 99% percent of us do, we lowkey get queued in 'fair' lobbies? Hardly any diamond trails and such. If you think about it, why else would we get asked that multiple times on a singular account? Surveys to one person shouldn't be asked that same question. That research data would be void. That particular survey in my opinion is an engagement queue/tool so that people can continue to play the game. If you say no, lobbies aren't as sweaty. If you say yes, well genuinely, that person will stay in and Respawn can say, "Phew, we did it, boys. They aren't leaving or quitting the game" More money in their pockets.
-Have you ever noticed when we get a dub, the next match is significantly harder?
-Have you ever noticed that if we lose matches a few times in a row, we would get queued in to "easier" lobbies?
These points are clear indicators of what EOMM is and I would say that you're not wrong.
I think that Respawn is using a combination of both "SBMM" and "EOMM" because the formula here isn't to validate the expectations of player satisfaction and experience but player retention. It's probably why SBMM as a whole, in Apex's case is just not optimized because that's the balance that "they are continuously trying to fix"
No gaming company would ever want to lose their player base because it is...money related. It's probably why Respawn doesn't want to disclose their secret "SBMM" formula...because it probably and most likely involves EOMM.
There's articles regarding EA, the EOMM formula and how it works. What makes Respawns formula so special that it can't be disclosed? It's nefarious, I tell you.
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