Cross progressions means they would lose out in the money it takes to play different accounts on different platforms. If you think about it from a business standpoint cross progression is bad for business. That’s why you will never see it in a game from EA. Just being realistic.
I would like to submit a counter to this post. I just think that if they made cross progression I would be more willing to keep paying for a season pass. If you create more opportunities for me to play, you are creating more opportunities for me to give you money. I am currently playing on PC with a season one pass. Basically, all of my PC friends have moved on from APEX but I have tons of Xbox friends who have continued to play. I would love to keep playing Apex but as of now, I don't want to have to buy the battle pass on PC but I don't want to start all over on Xbox.
It goes hand in hand with the price of epic skins. From a business standpoint can you price skins at $18 and make more money then if you price skins at $5. I personally would be more willing to spend $5 on a few great skins than $18 on one. Take League of Legends as an example. I wouldn't put down money for a Braum skin that was $10 but as soon as it went on sale for $5 I couldn't pass it up. I put $20 into my League account and know that I have put more money in since. In the long run, Riot has made more money off me (and I'm sure many other people) from selling us a lot of cheap skins vs. a few very expensive skins.
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