Now i might be a bit odd in thinking this.
But if i had figures showing me what the avg spend per person is on a product i was selling, and the figures didn't meet my expectations i'd be thinking;
A) is my product of poor quality?
B) is my product inaccurately priced?
Now respawn know their product is badass,hence the hefty prices. But surely the lack of sales tells them the pricing isn't where it should be.
1000 coins per skin would have been sensible, rather than making it just over to force people to buy a larger coin pack leaving them an odd number that they will inevitably gamble away on the loot ticks and likely come away unsatisfied.
If a large quantity of players who don't normally spend are tempted into spending on one off purchases they deem reasonably priced, i would think this would boost profits more than relying on the cruelly tagged "whales" for their profit margins. Pretty sure one off spenders massively outweigh the latter.
On a side note, having more than 4 items that can be bought with apex coins would probably boost profits a lot aswell. The lack of variety is pretty shoddy lol.
Community Manager
