XIM and Titan cheaters banned

I have seen on a previous post that there was a large ban wave of Cronus and Titan users.. Truly I don't think that really means anything. Unless you are full Console/PC banning...

Are we doing MAC and IP Banning? 

The reason I ask is, once you "ban" these people who are operating with these third party tools, wont they just create a new account and continue doing the same thing we as player base has complained about for years?

Really it comes down to accountability, these people will continue to cheat and go against EA's Terms and conditions. "Banning" their accounts won't mean anything if they can just spoof another email and create a new free account. 

I believe I also read somewhere EA was taking action against these big companies in regards to the cheating problem, however due to loopholes they are still able to operate... Why not just change/update terms and conditions and its wording to include these tools? 

The sentiment is nice, and its not an easy game of cat and mouse finding and removing these exploits. However, there needs to be accountability, and unfortunately its at a point where it needs to be harsh. 

Everyone is at the point where we cannot tell a cheater from a good player, and that ruins the fun, and ruins the game. We need change, start fully removing these people and I'm almost sure people will return. 

Take care of your real player base, start giving real accountability.