It's all about some quick money. The release video will be great the demo will be poor at best and again they will try the blatant lie it's a old out dated version.(do not forget)
These companies it's all about the £/$ or what ever your currency is they have no interest in what you want it's what they make more on. When you see BFC priced at £80 for 13000 for different colour skins with no real value you understand the people who they are targeting.
Vile practice imho a season pass should give access to everything and we should be able to change a colour for nothing.
Next game will be pay per game and pay per reload the way it's going.