EA CEO Andrew Wilson says there's "a lot of work" to do on the Battlefield Fran
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"I'll take things "Captain Obvious" might say for $200 Alex"
Words are just that, words. We'll see what they ACTUALLY come up with won't we?
- @CantGetRight Probably just PR talk to calm down investors.
This man don’t give one flying F about this franchise but it seems it is still the best option to talk about it. Ole Andy will be long gone well before the next BF title launches.
You can't recover from something like this. PR and marketing nightmare. Had no competition at launch and for the last 10 months and still lost players.
Yup, the last two iterations never topped Battlefield 1. That's why I'm still playing BF1 and about to try out the MW2 beta on Sept 24.
- @CantGetRight
Sadly, it's not possible to write here what I think about 'Lying Andy' without getting banned.
But what I think is allowed to be said is simply this: look at the history of his statements in relation to the actions of 'his' company.
And even in this call, they said: 'there is a lot of work to do'. they have 'extraordinary creative team' and 'unbelievable ambitions', ...
There was NOTHING said about what they actually intend to do to right the (already sinking) ship that BF2042 is.
And to be honest, reading 'creative team' and Battlefield in the same sentence does is not necessarily a good thing. We saw what 'too much creativity' brought us with the current installment. Less creativity (that brought us Specialists) and more 'back to the roots' as far as core mechanics are concerned might have been the better thing to have. You don't say Android Wilson ?
How about actually focusing entirely on the core audience of Battlefield who play Battlefield because it is Battlefield and do not care about elements from other shooters like Apex, CoD, Destiny etc.
There will be a lot less pre orders next time because we are tired of being lied to and having to wait a full year for a BF game to be in the state it should launch like. Pre order is not early access.
- This is the same guy who said "we're ahead of schedule" months before BF 2042s launch. Sorry but I can’t believe anything this guy says. He reminds me of a politician right before election time. Tell people what they want to hear to get them to buy into the lies.
The EA CEO Andrew Wilson who, back in October 2020 upon the Anthem game meltdown, said:
"As games have gotten bigger that system isn’t working as well as it has done in years gone by. So what you should expect from us is that it’s not just about changing the development processes in the game, it’s not just about changing the QA process in the game—although both of those things are being changed dramatically inside our organization right now—but it also comes down to changing how we launch games
You should expect that we’ll start to test things like soft launches—the same things that you see in the mobile space right now. And it also comes down to changing how we communicate with players. Our entire marketing organization now is moving out of presentation mode and into conversation mode, and changing how we interact with players over time."
Indeed, that closed feedback loop between EA/DICE and their paying customers has been overwhelming... ahmmm.
Keys words like "live-services" and ”soft launches" already employed back then, so he definitely got that absolutely right with BF2042. They absolutely released an unfinished game. Not even sure it was even half-finished? And Andrew still decided EA should charge the full AAA-price at launch of the game... And the service we have had on the BF2042 game since launch has been more dead than live...
Current state of BF2042 with less than 2% of all players around now since launch is the hard facts and nothing more really needed to illustrate how poor this one fared for EA/DICE no matter the marketing spin they still try to make of it.
(October 2020)
In recognising that the franchise needs a lot of work, imho it would be appropriate to begin that work by fixing the current title BF2042 which has at least another six months to run.
That to me would be the single most important signal they could send to the community and would at least start to rebuild the trust / confidence that has been eroded due to the direction they have taken with BF2042
Everyone can see that mistakes have been made and damage has been done to the BF franchise, DICE could help repair that damage by dedicating a team to making BF2042 as playable / enjoyable as possible, even if it is not cost effective to do so.
DICE imho the whole reputation of the franchise is at stake here, so please start by showing us that you mean business by addressing the current issues in this game before moving on to the next one.
If you do that, you would have more chance of players buying the next title because currently there are a lot of disgruntled / disillusioned BF players who feel let down with their BF2042 purchase.
He can give me a call and let me know when it’s ready but in the mean time I will be playing games that are with my time and money!
