EA CEO Andrew Wilson says there's "a lot of work" to do on the Battlefield Fran
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Forum Discussion
While I agree that it would be EASY to make the next BF title a 'success' it would make it a success with the already existing fan base -- the BF community. We know that, Dice knows that, EA does as well.
But THIS is obviously not their goal. They don't want to appeal to 'us' (otherwise many decisions are not remotely explicable), as they think that by now 'we' are too few. And well, they might indeed be correct in that assessment. They search for a new, younger, bigger audience and for doing that desperately try to appeal to the 'younger' players that come from, well, not sure where, but it looks like CoD, Apex & Co.
IF they could capture a sizable portion of those players and just take a big fat dump on 'us', this would make totally sense from a business perspective. This is what they tried. And they succeeded only in one of the two aspects with the result, that they by now had to realize that BF2042 is a failure and that they lost every little trust they might have still had left.
There are 3 phrases/buzzwords that I do not want to hear about any game promotion these days.
" designed for a modern audience" ===> departure from the successful formula / scorning of (or taking for granted) the existing core fanbase
"it is ambitious" ======> the same as above but with different words/ a good part of the budget will be focused on some gimmick (in the case of 2042 that would be specialists and hazard zone)
"we are excited" =====> Cant explain how it will actually be good in any way.
