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Re: EA CEO Andrew Wilson says there's "a lot of work" to do on the Battlefield Fran

The EA CEO Andrew Wilson who, back in October 2020 upon the Anthem game meltdown, said:

"As games have gotten bigger that system isn’t working as well as it has done in years gone by. So what you should expect from us is that it’s not just about changing the development processes in the game, it’s not just about changing the QA process in the game—although both of those things are being changed dramatically inside our organization right now—but it also comes down to changing how we launch games

You should expect that we’ll start to test things like soft launches—the same things that you see in the mobile space right now. And it also comes down to changing how we communicate with players. Our entire marketing organization now is moving out of presentation mode and into conversation mode, and changing how we interact with players over time."

Indeed, that closed feedback loop between EA/DICE and their paying customers has been overwhelming...   ahmmm.

Keys words like "live-services" and ”soft launches" already employed back then, so he definitely got that absolutely right with BF2042.  They absolutely released an unfinished game. Not even sure it was even half-finished?  And Andrew still decided EA should charge the full AAA-price at launch of the game...  And the service we have had on the BF2042 game since launch has been more dead than live... 

Current state of BF2042 with less than 2% of all players around now since launch is the hard facts and nothing more really needed to illustrate how poor this one fared for EA/DICE no matter the marketing spin they still try to make of it. 

https://segmentnext.com/ea-ceo-andrew-wilson-committed-to-releasing-unfinished-games-despite-anthems...

(October 2020)

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