Awards - Medals, Ribbons, Insignias, Pins & Patches

I remember when Battlefield had cool Medals & Ribbons shown at the end of a match, remember that, where is that now ? Remember top tier UI with shiny stuff ?

Yeah those were the days you really felt you earned something, now all we get is an XP scroll banner that goes so fast you don't know how much XP you earned for doing what you did in a match, from a graphic design point of view it just sucks.
Here's a few reminder of what we used to get after a match (sorry I didn't really play BF3 & 4) so I'll just use BFBC2 as an example here because I have pic of the medals on my PC from back in my Graphic Design days building dedicated game websites. (I stopped playing BF during BF4 & have not played MultiPlayer Games like it for a decade) but I still have fond memories of the older games and how cool everything was that you earned, now it's like they don't care about us so we just get a lame interface with no magic

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Also what happened to Battlelog ?
Remeber going and actually looking at your own stats that worked and were correct ?
What has happened to this franchise . . . . it's all so bland now.