Improving Competition/Fun Across Game Types

Many matches suffer from an imbalance in effort between the two teams. In many cases, players are choosing to work toward completing challenges rather than choosing to attempt to win the match. This creates tension between teammates and reduces the overall fun and competitiveness in matches. I believe players are incentivized to do this for 2 reasons 1) completing challenges is fun and 2) completing challenges earns rewards. I propose that EA add an option for all game types that disables the completion of challenges but increases the amount of XP (weapon and player level)) earned by player actions (kills, captures, revives, etc.) to make up for the benefits lost by de-activating challenges. This will incentivize players to play to win, instead of playing to complete challenges that exist independent of helping their team to victory. This will create 2 ecosystems for players, one where people are playing to win the match, and one where people are playing to complete challenges or generally to goof around. This will in some ways provide the "ranked vs unranked" experience present in many games that most gamers are familiar with and enjoy. Ideally this can be toggled by players on the multiplayer menu so we don't have to navigate through 2 different versions of every mode in the game. Perhaps there's a branding in opportunity in what we call each mode to get people excited for the change. Please do this. Everyone wants to goof around and play specific strategies sometimes, and at other times be able to lock in, adapt to a situation, and try to win a match. Interested to hear what other players think!