Just a thought

Here is an idea. EA can make the cheats available free (or not) to everyone. Just add an option in your  EA account (like a bonus map or battle pack). The player can play with or without. The player is marked and everyone knows who is or is not using cheats, play on or not.

The players that choose to keep their own cheats and opt out, will have to compete with everyone who chooses to use cheats, all on a level playing field. 

And what would that do to the cheat app industry ? ... Well would you rather pay monthly or just turn it on or off when you log in. You want a quick shoot'em up, or do you want to play seriously ?

Game continues as usual with no more complaints about cheating. Everyone is on the same page.