I second this. I tried everything i could find for windows 8.1, no luck.
The initial error i saw was: Access denied: Please login with administrator privileges and try again.
Now it just doesn't do anything, then the compatibility troubleshooter pops up and asks if it worked.
I have the game and it's expansion. I thought it was my disks because of the problem i'm having so i downloaded it off the net. used my own cd keys and even tried the crack. i tried to keep my image mounted and not use the crack but the same problem arose. so i use the run admin and a different error comes up. i've checked for malware nd viruses and there are none. "you have encountered a serious error. serious errors can be caused by many things including viruses, overheated hardware and hardware that does not meet the minimum spesification for the game. please visit the forums at www.generals.ea.com for suggested courses of action or consult your manual for technical support contact information." I resently upgraded my windows from 7 to 10.
