Cannot get DS3 to launch (STEAM)

I have tried fresh installs of EA app and DS3, my accounts are linked, I have tried running compatibility modes for win 7 and 8, running as admin, clearing caches, verifying integrity of game cache, restarting my pc multiple times, disabling both steam and EA app overlays. I do not understand what is going wrong. I launch the game, it says "preparing game" in the EA app, screen goes black with cursor loading wheel, then it closes and EA says "failed to start the game." Please help.