Same problem.
I have the digital deluxe edition, preordered it from the Xbox One store, did not play the EA Access demo.
I have uninstalled and am reinstalling at the moment, will let you know if it fixes it.
I got an email from EA support with some troubleshooting steps but it was sent after I was reinstalling:
-Restart the console, modem and router for 15 seconds.
-Clear the system cache.
THIS WILL AUTOMATICALLY HAPPEN BY RESTARTING THE CONSOLE.
-Clear the local saved games.
SETTINGS-SYSTEM-STORAGE-CLEAR LOCAL SAVED GAMES. YOU WILL NOT LOSE ANY INFORMATION.
-Delete and re download your gamer tag.
SETTINGS-OTHER PEOPLE-REMOVE ACCOUNTS-DELETE YOUR GAMER TAG. THEN ADD NEW PROFILE AND RE SYNC YOU ACCOUNT WITH YOUR MICROSOFT PASSWORD AND USERNAME.
Thanks for contacting EA support team. Have a good one.
I attempted the first one, clearing the system cache on my own before uninstalling, so that one wasn't a fix.
If you want to try the others and let us know they may help. I dunno. I'll post back once I get the game reinstalled and see if my store works.