Don't change the visibility of the EA app icon or launch it at every update!
I always set game launcher icons visible in the system tray so I can see if they're running and close them if needed. Every single time the EA app updates itself, it will reset the setting and stay hidden so the only way to see it is clicking on the arrow to check all icons. Every single time, I set it to visible again and it will inevitably revert that setting a couple of days later.
Please, respect my settings and keep the app icon visible if I set it like that. That's especially important since the EA app has been updating several times a week, often taking over the screen at very inopportune times and taking me out of games, video and work.
Keeping apps updated is important, I get it. But if the app launches itself automatically with every update, that's digital **bleep**. Allowing the app to automatically update should mean it updates when I open it, not whenever it wants. At best, it should update in the background without starting up. DO NOT LAUNCH AN APP BY ITSELF EVER, it's not your PC to go around opening stuff without my explicit command.