FIFA 23 doesnt work after switching to EA App

Product: FIFA 23
Platform:PC
Please specify your platform model. PC
AMD or Nvidia Model Number NVIDIA RTX3070
Enter RAM memory size in GB 32
What is your gamertag/PSN ID? Bob_Lee_Saggin
Do you only see this bug when you have cross-play activated? No
Which mode has this happened in? Kick off
How often does the bug occur? Every time (100%)
Steps: How can we find the bug ourselves? Launch FIFA 23 with the new EA app on Windows 11.
What happens when the bug occurs? I launch the game, it says that it is loading, the EA app disappears and then reappears. The game does not launch and I can not play.
What should be happening instead? The game should run normally as my other EA games does.

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I could launch FIFA 23 just fine with the Origin app. Today the Origin app was replaced with the new EA app, that obviously have not been tested properly. When I try to launch the game it says that it is loading as shown in the screenshot, then the EA app disappears and then reappears. The game does not launch and I can not play the game. I have tried launching Unravel the same way, but that works. So it is the combination between launching FIFA 23 with the new EA app that is the problem. 

How is it possible that bugs like these are not tested before pushing the product out in production, and in addition not having the option to use the legacy version (Origin). 

Same problem. Why so much trouble to play and there are so many issues with this game and all the money gamers spend on it?

I could open FIFA 23 through Origin before. But in this morning, after I turned on my Origin, It forced me to delete it and use EA APP instead. I couldn't turn on FIFA anymore. I tried everything (install, uninstall), none of them work. Many players have the same problem as me. Can anyone help?

Same here, It's just a normal EA intervention

ive not been able to play FIFA23 on PC since launch what a horrible rolloit EA please fix all the issues!

i dont get why they cant just let the game work, every other (i wanna swear so bad on this forum its insane) every week i have to invent a rocket science solution to launch the game, and the fact that they cant fix any of this just goes to show how much they care.

i tried to clean deinstall the game and the app and reinstall it : doesnt work

i tried the "-win" gamestart option: didnt work

and i tried everything else of the copy paste solutions ea would provide.

so basically we need to help ourselfs.

I hate how this company many so much money out of this game, and fifa has been out like what? 20 years? and year after year, same bugs, same problems, poor optimization for pc. Last fifa i played was fifa 14, and i just came back because of the 50% promo. Nothing has changed from 14 to 23... Why steam can run all games with no problem at all, and when there is a bug is so easy to fix, but with EA... oh god what a pain.

I am having the same exact issue as you. I swear, a couple days ago, I played FIFA 23 using Origin and Steam. I have had problems all year trying to get the game to launch, but I had found several fixes to get the game to work consistently. Now today, all of a sudden, I am forced to download the EA app and can't use origin at all and now FIFA 23 refuses to launch and I am brought around in a loop back to the EA app like nothing ever happened. We all paid $70 for this game and it doesn't work 90% of the time and yet I am forced to find a work-around to get the game to launch. To make it even better, with this new EA app, the game won't work. It doesn't look like I'll be able to launch FIFA again this year... truly sad man