Windows PC EA app not launching

Under no circumstances is it acceptable for an EA Dev to praise two clients needing Dev Support with working something out themselves. FIX THIS PATHETIC AND USELESS so-called Games Launcher App. that EA has FORCED down peoples throats that NOBODY wanted. There is a reason NOBODY participated in the Beta - nobody cares about EA's opinions on anything with the way EA runs its business and how it interacts with THE ONLY PEOPLE WHO MATTER - the Gamers !! Ive read many of YOUR comments and they have provided ZERO help at any stage AND THAT IS UNACCEPTABLE. Get the REAL Dev's on here with ACTUAL support - this is not a Chat Forum, its where people come to have their problems RESOLVED without having to become a Dev themselves.