Mine shows that too and I'm wondering the same thing.
Edit: I unlinked and re-linked my Twitch account and now it shows my Twitch username instead of a random mix of letters and numbers and I got a code drop within like 2 minutes of fixing the linked account.
How are you able to unlink and relink the twitch account if it says “your EA account can only be linked to one account in its lifetime”
You're unlinking and relinking to the same account. It's still that "one account". You just can't link to any other/different account.
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