CMS General Discussion Thread

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@Danimal5981 wrote:

It's a little too late for it now, but in my view they actually ought to talk down expectations (get the pressure off), reset and reboot and aim for success in -say- 2028, according to a three-year plan. Buy yourself time and space to implement a structure, an organization, a vision, an image, etc etc. similar to what happened at Liverpool when Klopp joined, or Arteta at Arsenal - they also made it very clear that they do expect a high level instantly, but trophies and silverware a little later. Man U need to apply the same strategy, which comes down to clear communication to the fans and clever marketing to the outside world: they are a big brand after all.

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You probably don't know this, but this is EXACTLY what they are doing right now. They have headhunted people like Omar Berrada, Dan Ashworth, Jason Wilcox and Christopher Vivell to make sure the club has qualified people working in the machine room. Contrary to recent years with Ed Woodward, John Murtough and Richard Arnold pulling the strings with a pretty poor track record as the result.

In terms of expectations they may not have said explicitely that they aren't aiming for titles right now. That may also sound a bit hollow with two titles won in the last two seasons. But they do actually have a plan - Project 150 - aiming to win the title in 2028, just as you are proposing. You can read more about this here.

https://thebusbybabe.sbnation.com/2024/10/16/24271227/ratcliffe-ineos-show-their-priorities-are-not-in-the-present