More offline modes with rewards is an easy solution, of course people are going to want to win. They made it where that mode is the only way to be successful, the game is all about competition and not fun. At this point, players should demand salary, a sanctioned competitive sport, what makes "pro" players so special If that's what everyone is doing?
As a casual player myself, I feel that we are definitely underappreciated, when casual players are the ones who brought this franchise to where it is globally.
All the best!