There is no skill based matchmaking in online friendlies.
The issue is EA using friendlies for these reward-based cups which turns them into hyper-competitive things that end up being miserable for non hyper-competitive players. The 25 game limit also feels super unfair. Why not make it so you can get all the rewards through playing instead of winning? Eg. A win gets you 2 points, a loss gets you 1 point towards the rewards. So winning means you get the rewards twice as fast.
I won 17/25 but every single game felt more stressful than a typical champs game. I think I played one opponent who didn't play a 4-2-1-3 aggressive tactic.
