New Promo Idea - Slow the Power Creep

FC should keep the bi-weekly promo cycle, but stop making every promo raise the ceiling.

Right now, the market gets flooded way too fast with high-rated cards, and everything loses value almost immediately because the next promo just tops it again two weeks later.  Trading used to be a big draw; but now if you're not day trading its worthless.  People drop off far too early in the game cycle now for so many different reasons.

I think a more strategic move is:

• Standard bi-weekly promos = new theme, new players, better chemistry, playstyle changes, position changes, squad variety.  2nd team release in Week 2.
• Premium Promos = the only promos that actually raise the stat ceiling

Things like Black Friday should focus more on being a market event rather than another power creep event. That promo already has enough juice through lightning rounds, SBCs, re-releases, and market movement.

Then promos like FUTmas should be one of the true Premium Promos, because that’s one of the most anticipated promos of the year and should actually feel like a real jump.

I genuinely think this would be better for both player retention/enjoyment and EA’s wallets.  Two things that are better for the overall game as it benefits the company and players.

The standard promos would still sell packs because people still care about:

• good links/chem boosts
• good playstyles
• useful/meta and different player selection

But now the actual Premium Promos mean something, because they are not happening every two weeks.

Suggested schedule

• Mid September — Launch / Standard Promos
• Early October — Premium Promo #1
• Late October / Mid November — Standard Promos
• Late November — Black Friday Market Event - Not a new ceiling jump
• Mid/Late December — Premium Promo #2 (FUTmas)
• Mid January — Premium Promo #3
• February — Standard Promos
• Mid March — Premium Promo #4
• April — Standard Promos
• Late May / Early June — Premium Promo #5
• Late July — Premium Promo #6
• August — Best Of / Endgame / Catch-up content

Main benefit

You still keep the content flowing every week (2nd team release), but you stop burning through the power curve so early. Premium Promo Cards hold value longer, the market stays healthier, and the bigger promos feel way more special.