Because EA catered to all the american streamers like nick & inception who are completely clueless & think they know football because they put football shirts on there wall & watch messi play in a potato league.
EA thinks that because a streamer buys 1million bot accounts that they are legit even though they only get 100 comments which some are bots & also 200k views which are also bots. They are more like 20k views. Apparently the loyal fanbase & football fans are irrelevant & now EA are finding out that if you cater to lesser then 0.1 of the player base then you get terrible reviews, more refund requests & less players, take away EA play pro & the game will be in serious trouble numbers wise.