Community Manager
You’ve taken one of the two most anticipated events of the year (TOTY and TOTS) and quite literally made it the worst event since I started playing the original FIFA Mobile when it first came out.
This new event was a slap in the face to your long time players. There is no purpose in playing the majority of the tasks as the rewards are pointless. The market was already bad with the price controls and limited card stock, but this event has only made it worse.
I understand the need for EA to generate revenue off of the mobile game now despite the initial purpose of it was likely as a loss-leader to drive players to the console version. However, this can also be done via a combination of ads, an annual or one-time game fee, and buyable packs. But, that will only be accepted if the game is worth playing. TOTY was a massive step farther down the misguided path that EA has been on with this game for the past few years.
Couldn’t agree more — on all points.
How much more do you need to hear, EA? The jury is in. The community has spoken and you don’t need to keep this thread pinned for another three weeks because the message isn’t going to change… You guys blew it. The community is livid about the TOTY event and you need to take action NOW (mid-event) or you’re going to lose more and more of us — permanently.
This is a simple litmus test as to whether you hold your user community in such contempt that you will go on treating us as “marks” for the remainder of a month-long event, or whether you will treat us as valued customers. You obviously brought forward this event redesign in a desperate attempt to generate revenue (by any means necessary). We didn’t ask for this and we certainly don’t like it. This was a completely self-serving move and, if you let it stand unchanged, you are effectively doubling down on the message you (perhaps unintentionally) sent when you launched the event — that you don’t give a rip about the F2P community (which is to say, most FCM users!). Every day this event continues unaltered you are telling F2Pers “you mean nothing to us if you don’t start spending.”
The simplest near-term fix is to lower the gem price of draft vouchers in the store. This would make TOTY slightly less bad (because we’d still have massive uncertainty with regard to winning top players that might actually meet a need in our squad). However, the long-term solution needs to be a commitment to bring back the shard system. Put simply, you’ve damaged your relationship with a hell of a lot of us and you need to make amends. If the problem you’re trying to solve is a revenue issue then engage with the community on the topic. AsVelvetHammer24 notes (and as I, and others, have repeatedly said), folks will pay for the game if you create real value by addressing long-standing points of pain regarding game mechanics so that matches are fun and players perform consistently. Absent this, you can continue to run the game like a casino and chase more and more users from the game as you chase diminishing revenues. It’s your call.
