After Googling it, this game title makes around 600M as a common annually cited figure, with that number going over a billion if you include CFB. It's cited that a "significant portion" of that money comes from in game transactions. This means MUT essentially. We learn two things from this:
- Money is not the problem.
- MUT is their cashcow.
If we give them more money judging by what we learned here, where do you assume that money will go? It seems MUT is helping support Franchise actually, which is presumably why it gets priority. I hate MUT with a passion, and I really wish they would just make MUT a separate, free to play online experience with ALL the microtransactions as they can possibly add to it, while giving more time and care to Franchise...but I certainly won't be holding my breath waiting for it to happen. We'll see in a couple years if this new buyout changes anything and if the new management will actually care more about the product as a whole. But since increasing revenue will always be the goal, idk if I'll hold my breath for that either.