Madden X

Instead of yearly releases, make Madden X. A game that has year round fixes and updates. Off-season moves reflect without having to buy the new game each year.

In terms of revenue

let users create a "My-Fan" which would be similar to the yard avatar, but instead of soley unlocking gear to wear, we can buy or earn rare throwback jerseys and sideline gear.  

Fans avatar spawn in there favorite teams stadium and can traverse most of it and explore and go to hubs to play online or different modes. 

When your friends are playing online you can spend in-game money to buy tickets and spectate, teleporting fans to their stadium, the better the seats you pay for, the more the hosting players make when ppl spectate. Making it valuable to play memorable games for you friends without having to stream or screenshare. 

"Helmet vision" as a locked setting for both users in matchups online.