I was having the same above issue while trying to run Madden 25 & 26.....This is what i did to resolve my launch issue(s).
(1) Disable Steam Overlay and EA trash App Overlay.
(2) Log into to the EA app and unlink any attached accounts (ex: Google Play, Facebook, etc...).
(3) Make sure that you only have "1 EA account" (User account & and login e-mail address and password).....In my case I had two different EA log in E-mail account addresses, one was @gmail.com and the other was @msn.com...........So I believe that this was causing a conflict when Steam went to login to the EA app for the Madden FB games. So what i did was to make sure that Both logins had the exact same EA PASSWORD.
(4) I rebooted my PC Windows 11 system....Went back to Steam App and tried both Madden 25 & 26 and logged into both without any issues!!!..........Happy Days!!!!!