Help needed! Unable to launch MELE from Steam.

Don't try to run the game from Steam.
The way I managed was to run the EA App separately. I had to change my password because it had been so long and couldn't remember it. Once I was in, the app was telling me to download it, except I knew it was already downloaded, so I then ran the game from Steam, with the app running in the background and it worked. Hope this helps!